The Roswell Incident I. Introduction A. Zeus B. American Indians C. Eg

Altruism and Knowledge Sharing free essay sample

Our considerations are that in an ideal business world recommended charitableness might be elevated to singular colleagues to assist them with not hesitating to share information without the disgrace of losing the serious edge, yet rather, to sacrificially support collaborators, a group, or the general association to be as effective as could be expected under the circumstances. With that, we will clarify in more detail how we feel that philanthropy can help and may even be infectious in the cutting edge organization that is the work place. From burger joints to designing firms, the sacrificial sharing of procedure data can better any gathering or business ready to mentor selflessness into their association starting from the earliest stage. Philanthropy is characterized as an unselfish respect for or commitment to the government assistance of others, just as â€Å"benefiting another as an end in itself† (Batson, Lange, Ahmad, and Lishner, 2007,p. 241). Charitableness brings about an improved effect of the aide, more elevated levels of trust and good mindfulness, expanded coordinated effort, and a more profound feeling of â€Å"we-ness† or cooperation (Batson, et al. We will compose a custom paper test on Benevolence and Knowledge Sharing or on the other hand any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page 2007) †all results that associations are looking for now. Information sharing is an action through which information (I. e. , data, abilities, or skill) is traded among individuals, companions, families, networks or associations. (Wikipedia, 2013) In an office domain this could be viewed as broadly educating or on a less complex level simply helping your colleagues and making your organization progressively profitable and fruitful. So by what means can we effectively bring philanthropy into the workplace? Here is the thing that we propose; first associations can situate representatives to the constructive outcomes of selflessness by urging them to feel for other people and by giving people formative exercises that assist them with understanding the points of view and needs of others. At the end of the day, the association needs to make and execute actives that include group building works out. We accept that making positive connections and trust among representatives will help dispense with the requirement for information accumulating. People are bound to impart data to somebody they can trust or feel near. Second, is for pioneers to work with representatives to make an implicit rules and set up authoritative standards of conduct. To strengthen wanted direct, group pioneers ought to give instances of caring models from the organization’s history or from society. This progression would leave people with a â€Å"warm and fuzzy† that they made standards for the association giving them a feeling of pride, in this way, making these principles and codes more clear and follow. This additionally, again makes a feeling of solidarity making the representatives bond, making sympathy towards each other. Ultimately, associations that empower representative contribution in network associations, and advance common comprehension inside the association have an a lot more noteworthy potential for success of making a positive, sympathetic condition. Making exercises, instructing sympathy and empowering contribution with network associations are on the whole ways that we can prepare our representatives to help our associations to turn out to be increasingly effective. In any case, what does this whole idea have to do with information sharing? The explanation people decide not to share data could be on the grounds that they are frightful of their fulfillment. We as a whole realize that so as to arrive at the top we have to stand apart from the rest. What preferable path over to know more than your opposition? We feel that so as to kill this â€Å"fear† we have to set up connections and trust among the organizations’ workers. When these bonds and trusts have been build up it will diminish the requirement for so much rivalry. Taking into account the comport of offering information to other for the company’s achievement permitting all the people in the group to prevailing also. In the event that we present formative exercises, group building works out, group made sets of accepted rules and attempt to make a more grounded feeling of solidarity in group situations, our working groups will have a superior comprehension of each other and really care for every others achievement. On the off chance that this conduct exists in an ordinary work structure we emphatically accept that information accumulating could be a relic of times gone by. That the dread of rivalry will never again be a danger however an update that every great chief must have the certainty that they added to the whole achievement of the group and not simply the person. Presenting philanthropy (an unselfish respect for or commitment to the government assistance of others) could be the new training strategy or the new business class instructed in universities. On the off chance that we need our organizations to run all the more effectively, at that point why not present a program that shows chiefs and representatives these characteristics? References Byfield, R. (2013, May 13). Unselfishness Boosts Well-being. Recovered from http://www. theepochtimes. com/n3/53987-unselfishness supports prosperity/merriam-webster. (n. d. ). Recovered from http://www. merriam-webster. com/word reference/selflessness Wikipedia. (2013, May 06). Recovered from http://en. wikipedia. organization/wiki/Knowledge_sharing

How to Save Money as a Broke College Student

How to Save Money as a Broke College Student How to Save Money as a Broke College Student How to Save Money as a Broke College StudentYou can only eat so much instant ramen before you turn a blob of salt. Here are some ways that college students can stretch their budgets even further!Back to school time means a whole new class of freshman starting college for the first time. And while that’s an exciting time in anyone’s life, it can also be one of the most expensive times in your life. Not only do  college costs continue to rise, and many students have never had to handle their own budget before. So even when college students  think  theyre spending wisely, their parents might beg to differ.Its all too easy for budgeting newbies like college students to spend way beyond their means, which could end up hurting their credit scores for years to come. These students could even end up needing to take out a payday loan or a cash advance because theyve blown through all their money!If only there was a blog post that could help college students save money. Well good news, the re is! And it’s this one. This is your assigned reading material for Student Savings 101! Rent out your textbooks.College textbooks prove that knowledge is one of the most valuable commodities in the world. Or at least it better be, considering how much your school is charging for them.The only reason a pound of college books isn’t worth more than a pound of gold is that the smallest college book is ten pounds, minimum. And they make you buy a new one each year, even if the updated edition barely changed anything. There has to be a better way!“Rent your books,” advised Chris Tuck, a financial planner with SJK Wealth Management (@SJKWealthManage). “This was not an option years ago and the game was to sell your books back to the library for pennies. Now companies like Amazon and Barnes and Noble let you rent a textbook for the semester. It may save you hundreds, and I promise you will not be opening your Calculus II book ever again, no need to purchase it for life.”Certifi ed financial planner Luis F. Rosa (@luis_f_rosa) echoed that tip: “One way for a broke college student to save money is to rent their textbooks instead of buying them. Both Amazon and Barnes and Noble offer this option, so you can get access to your textbooks at a fraction of what it would cost to purchase them.”But you need more than just books at college. Unless you plan to eat your books, which would not be cost effective.Cut down on takeout and fancy beer.Let’s be realistic: even if your school has a cafeteria, you’re probably going to get bored of the options they offer within a few weeks and start looking for other food sources. And things can get expensive if you aren’t careful about what those other food sources are.“Purchase food from your local grocery store instead of ordering takeout,” suggested digital brand strategist Shadé Y. Adu (@futuredrshade). “The cost of ordering pizza and snacks adds up quickly. Find a local grocery store that delivers and cook . Have a potluck and enjoy food with your peers together.”But it’s not just what you eat. You have to be careful how many dollars you’re drinking.“Kick the expensive coffee habit,” recommended Tuck. “College students drink a lot of coffee and those expensive lattes add up quickly. An easy way to save is to have a coffee maker in your dorm room.Save even more by finding a deal online for a free coffee maker with the purchase of a couple bags of coffee beans. They may even throw in a free mug. I still have my free blue Gevalia mug from Freshman year.You might have to learn how to run an old-school coffee pot with a filterâ€"not as easy as a single cup podâ€"but a lot cheaper and your friends will think ‘you’re so retro.’”And if you’re of age, Tuck also suggests: “Cheap Beer. It’s an acquired taste, but acquiring it is so much fun. I went to school in New York where a cocktail can run you over $10. You have the rest of your life to enjoy nice wine and scotch. Take these four years (five if this is your favorite tip) to enjoy the cheap stuff.”Use student discounts and card rewards.  Can you major in savings? Well, it wouldn’t hurt to pick up some knowledge in that area, regardless. Thankfully, you may already have a card in your pocket that will save you money.“Search for student discounts,” Tuck told us. “Whether online shopping or around campus, there are plenty of retailers offering a discount with your student ID. I used this personally until about 27 years old when the local movie theater realized I was going on a decade as a student.You can get discounts at Apple, your Amazon Prime subscription, sites like UNiDAYS and pretty much everywhere else. You won’t get these deals again until 50 and you get an AARP card, so take advantage.”But that isn’t the only card that can lead to potential savings.“Look for cash back debit cards for regular purchases,” suggested Adu. “Make your money work for you. If you have to pa y for food or toiletries, use a debit card that provides you with opportunities to make some of your money back. Transfer your cash back into a savings account.”And then there’s the most effective saving method of all …Earn extra money.What if instead of just saving money, you made money? That’s like double the savings! College jobs have been around for a long time, but now you can use technology to better work around your classes.For example, here’s what Business Marketing major Miranda Warner told us:“When I am home in Seattle, especially during long breaks such as summer and winter break, I always try to take in the most dogs that I can through Rover.com (@RoverDotCom).“As a college student, I am constantly in need of money. Whether it is for food, books, or apparel for different sorority eventsâ€"it seems that money is always a struggle. Yet with my earnings from Rover, I have had the ability to secure myself and save up my money, so that during the year finances a re not much of an issue.“During the summer I also take online classes to get ahead in my Business Marketing major, which makes being a Rover Dog Sitter the perfect job for me. Dogs are my absolute passion, and I love everything about them.Working with Rover provides the opportunity to make money, all while being able to work on my education at the same time. For a dog-obsessed college student, this is absolute heaven for me to be able to do this job!”Not into dogs? Just search online about what you do like (or could at least tolerate) and there are probably options for you!College can be fun and expensive. Just make sure you dont end up with no money in savings, relying on no credit check loans like payday or title loans just to make ends meet. (Any bad credit loan, even a relatively affordable installment loan, probably isnt a great idea if youre a full-time student.) Use these tips and hopefully you can raise your ratio of the former to the latter.To learn more about saving mo ney (or earning a little extra) check out these related posts and articles from OppLoans:8 Ways To Save Money Today, Tomorrow and Every Day AfterNeed Cash Fast? Try These 10 Great Side Hustles4 Simple Ways to Save Money on Your Grocery Billâ€"While Still Eating Healthy!How do you  save money as a broke college student? We want to hear from you! You can find us  on  Facebook  and  Twitter.ContributorsShadé Y. Adu  (@futuredrshade)  is  a digital brand strategist. Shadé helps women entrepreneurs use the power of social media and live streaming to brand, build, and monetize digital programs, products, and services. Shadé has been featured in Hello Beautiful, Black Enterprise, The Network Journal, and the Rachel Ray Show. Shadé has spoken at and facilitated numerous workshops in Kazakhstan, Ghana, and universities, high schools, and institutions throughout the United States.Luis F. Rosa (@luis_f_rosa) focuses on working with young up and coming professionals who are looking to bette r position themselves for a successful financial future. Luis is a CERTIFIED FINANCIAL PLANNER and is enrolled to practice before the IRS. This diverse industry knowledge allows him to best serve his clients by understanding how one financial decision affects the other, allowing him to better guide them toward achieving their goals.Chris Tuck  is a CERTIFIED FINANCIAL PLANNER Professional. He has a passion for creative problem-solving and works with a wide breadth of clients, specializing in designing custom financial plans to help clients work towards their goals. Chris received his Bachelor of Engineering from Hofstra University and was previously a Civil Engineer for Lockwood, Kessler Bartlett Inc. in New York. He now designs the roads and bridges to his client’s financial futures. Chris is also an active member of the portfolio management team at SJK Wealth Management (@SJKWealthManage).Miranda Warner is currently a 21-year-old Junior at Washington State University, pursuing a degree in Business Marketing. She has always had a love and passion for dogs and has made efforts to help dogs all over the world. Her dad’s occupation resulted in moving around all over the United States, as well as 3 overseas countries. By the age of 18, she had moved nine times and lived in Thailand, South Korea, and Romania. Romania and Thailand, unfortunately, have a big problem with homeless dogs roaming the streets. It broke her heart seeing so many hungry and sick dogs living in unhealthy conditions. So to help, she volunteers with different charities and even fostered different litters of puppies in her home.

Corporate Social Responsibility Csr - 1715 Words

Capitalism is dominating the lives of today’s world and people do not even realize how they are being swindled. The civilians of the modern society do not acknowledge how they are being used as assets to make bottom lines for the world’s most competitive companies. With so many corporations and businesses running, there is a neverending race of who can get the most consumers and profits. For companies to attract investors and customers, they use CSR, or corporate social responsibility, to gain advantages in the business industry. Corporate social responsibility is when a company decides to do certain activities to help improve society . CSR consists of different types of categories which are philanthropy, ethical labor practices, and the environment. Throught the decades, there has been a constant debate that concerns how beneficial and helpful corporate social responsibility really is. Some people argue that CSR can let a company make profits and help the general publi c at the same time, but others suggest that companies who use CSR are only prioritizing their self interest and wealth. Therefore, a company cannot be socially responsible while simultaneously making a profit because corporate social responsibility is used as a way to avoid government regulation and to greenwash a company’s reputation. To being with, by engaging in misleading CSR practices, companies can obviate the need for government regulation. Several corporations tend to engage in unethical behavior suchShow MoreRelatedCorporate Social Responsibility And Csr1566 Words   |  7 PagesSocial responsibility or also called Corporate Social Responsibility (CSR)- is the firm’s engagement (voluntarily initiated) in and its compliance (legally mandated) to environmental, social, and governance issues (The Foundation, 2014). Also, is based on stakeholder’s needs being financially sustainable, and CSR can come from both corporate or not-to-profit organizations. CSR has seven categories; Leadership, vision and values; Marketplace activities; Workforce activities; Supply chain activities;Read MoreCorporate Social Responsibility ( Csr )1167 Words   |  5 PagesCorporate Social Responsibility Introduction Corporate social responsibility (CSR) is a concept which is also known as corporate citizenship, corporate conscience or in a simple way a responsible business. It is an integrated concept of self-regulatory business model for any organisation. Corporate Social Responsibility has been in practice for more than fifty years now, which has been adopted not only by domestic companies but also by transnational company with voluntary CSR initiativesRead MoreCorporate Social Responsibility : Csr1232 Words   |  5 PagesCorporate social responsibility has become a buzzword within the industry in the last few years. Following the financial market crash investors and stakeholders began looking at corporations to act more socially responsible. The meaning of social responsibility differs across regions. Western countries are the ones who are pushing for corporate social responsibility -thesis-- A broad overview at corporate social responsibility (CSR) looks to corporations to make a change in the society or the environmentRead MoreCsr : Corporate Social Responsibility1598 Words   |  7 Pages CSR stands for Corporate Social Responsibility. Corporate Social Responsibility (CSR) is defined by many groups like, Tata steel, Coca Cola, Reliance, Videocon etc. Although they all stand for similar meanings connecting to taking responsibilities of the society as a business individual, its definition has been getting broader from a established point of view, corporate social responsibility is a type of business instruction included in a business demonstration. CSR policy functions as a self-regulatoryRead MoreCsr : Corporate Social Responsibility Essay1285 Words   |  6 PagesCSR stands for Corporate Social Responsibility and it is a concept with many definitions and practices and also a buzzword in the media. In general, corporate social responsibility is the policies and progra ms of business corporations which tend to benefit society while improving a corporation’s public image and profitability at the same time. The meaning of it is implemented in different countries and companies differently. Warren Buffet said that it takes 20 years to build a reputation and onlyRead MoreCorporate Social Responsibility ( Csr )863 Words   |  4 Pagestechnology in the last century. The term of Corporate Social Responsibility appears more often into public’s concerned and it has become a hot issue in recent years. This essay is going to discuss and provide an overview of corporate social responsibility (CSR) by debate some key issue in this area. 1.2 What is Corporate Social Responsibility? In 1953, Bowen’s Social Responsibility of the Businessman firstly discusses the idea of corporate social responsibility. He states the relationship between societyRead MoreCorporate Social Responsibility ( Csr )1314 Words   |  6 PagesSocial responsibility has become a primal interest to the humankind for the past two decades. In the earlier days, the firms and organizations concentrated only on the financial part of the business and ignored the ethical, social and moral sectors. But in the recent times, the businesses are getting a grip of the significance of the social, ecological and environmental effects on their success. This has resulted in the emerging interactions between organizations and social segments thus giving riseRead MoreCorporate Social Responsibility ( Csr )1173 Words   |  5 Pages Corporate Social Responsibility (CSR) is highly important to Millennials. If a company is lacking a CSR plan, now it a good time to start one. Millennials are looking for ways in making a positive impact on the world and are expecting the same from companies. They are looking for companies that contribute to the betterment of communities and the environment. Millennials put great value in supporting such brands, companies and organizations that share these values. Companies without a CSR in placeRead MoreCorporate Social Responsibility : Csr979 Words   |  4 PagesThe notion of Corporate Social Responsibility is a phenomenon globally known for many years. In spite of the fact that CSR has been neglected for quite a long time, nowadays several authors deal with this issue, as revealed by the development of theories in recent years concerning the topic. In spite of the fact that there has been a huge growth of literature it is still impossible to simply define CSR. Many definitions trying to capture the concept of CSR exist, but their content varies (MattenRead MoreCorporate Social Responsibility ( Csr )1370 Words   |  6 Pagesmore attention on the concept of Corporate Social Responsibility (CSR). The core issue is the appropriate responsibility of business. In as much as firms ought to obey the law, but beyond complete compliance with environmental laws, the question is whether firms have extra social responsibilities to commit part of their resources to environmental preservation voluntarily. This memo provides an exploratory investigation of the link between corporate social responsibility and the benefits accruing to a

The End Of The 20th Century - 1544 Words

History since the end of the Civil War to the end of the 20th century has changed drastically when you asses America on an economic, social, and political level. The changes between the end of the 19th century and the end of the 20th century are the cause in the way America has been shaped and how American’s think. In fact, industrialization and urbanization, equal rights for all citizens, and two world wars played a major role in the shape of America to our understanding. Although, there are numerous events that have shaped the country since the end of slavery throughout the United States, there are several that are viewed as signs of great change, such as the Reconstruction Era, the Industrialization Era, World War I and World War II, the Great Depression Era, and the Civil Rights Movement Era. Though, these descriptions only scratch the surface of the greater changes, they can be well-defined as events that created America today. The first major event that followed after the Civil War was the Reconstruction Era, which lasted from 1865 to 1877. This was a time of great turmoil and the nation made an effort to reorganize itself by integrating the Southern states that now was forced to unionize itself as part of the Union. In addition, African Americans that were once considered slaves were now free all over the South and found themselves without a system that just about controlled every aspect of their lives. Now, they had to find a way to fit into a society that was stillShow MoreRelatedEnd of the 20th Century Matrix Essay621 Words   |  3 PagesUniversity of Phoenix Material End of the 20th Century Matrix Choose ten items from the following list and identify their significance during the 1990s and beyond: |Earned Income Tax Credit |Economic prosperity under Clinton | |E-mail |Creating a budget surplus | |NAFTA |TheRead MoreWomen’s Inequality in the 20th Century Essay1194 Words   |  5 Pagestwentieth century, American women fought for the right to vote, the right to make choices regarding their own bodies, and the right to be their own people. The disparities between men and women were often overlooked or blindly accepted, but as Gloria Steinem said, â€Å"history is herstory too.† After nearly 200 years of struggling, women made up only 10% of Congress, received wages less than 75% of their male counter parts, and are stigmatized based on their class and race. By the end of the century, femaleRead MoreNegative Effects Of Industrialization701 Words   |  3 PagesDuring the late 19th and all of the 20th century many events took place affecting the current situation our world is facing today.   The broad term, industrialization, refers to the development of goods produced by machinery and the discovery of new energy re sources.   Industrialization had many positive and negative effects on the citizens of the world during these two centuries.   The events under industrialization could be said to have fallen victim to the â€Å"snowball effect† and been a cause of theRead MoreDeath Of The 19th Century947 Words   |  4 Pagesof operation. By the end of the 20th century, Australia was less violent in comparison to the end of the 18th and 19th centuries. Crimes that have reoccurred during this period include, homicides, assault, theft, burglary, rape, kidnapping and drunkenness in public. Graycar (2001) states that â€Å"in the early 20th century, drunkenness was seen as a crime itself and by the end, it was seen as a precipitating factor.† This reinforces the fact that by the end of the 20th century, crimes in Victoria haveRead MoreHuman Progress in the Twentieth Century Despite Two World Wars953 Words   |  4 Pages The world in the 20th century went through the destruction of World War I and World War II and the hazard of a nuclear war in the course of the Cold War and coped to revolutionize themselves with essential developments within their societies. The world, as a whole, has advanced more than it has suffered during the turbulent 20th century because of the advancements of innovations and human right, despite the demolition of the two World Wars. The 20th century inflicted the greatest suffering to theRead MoreHuman Rights Are The Rights One Is Entitled To Based On1232 Words   |  5 Pageslaw. The most significant of these laws and documents emerged after the 20th century, due to the atrocities that occurred during that time - war, genocide, expulsion, and mass sterilization – and in particular, focused on the rights of women and racial minorities. While the rights of sexual minorities were also impacted, this essay will only examine the rights of women and racial minorities in the context of the main 20th century horrors because they were the two groups most affected by these horrorsRead MoreThe United States And The American Century989 Words   |  4 Pages Throughout the 19th century, the United States concentrates on expanding its reach into foreign markets and colonization of foreign territories. After fighting Spain for Cuba and the Philippines, along with the annexation of Hawaii and other territories, the Unites States have become a minor imperial power. The 1920s is a time of wealth and prosperity for America and they try to avoid any more involvement in foreign entanglements, but WWI engages the U.S. in European affairs, leaving AmericansRead More Analysis of â€Å"Fight Club† Essay1239 Words   |  5 Pagesmaking the viewers think outside the normal and analyze their world. Fight Club is no exception, it is a multi-layered film with many subplots and themes, but primarily it is a surrealistic description of the status of the American male at the end of the 20th century. David Flincher’s movie, Fight Club, shows how consumerism has caused the emasculation of the modern male and tells a tale of liberation from a c orporate controlled society. In the movie Tyler Durden (Brad Pitt) comments on the new wayRead More Role of the Chorus in Oedipus the King Essay1310 Words   |  6 Pages However, I will then look at how I think the Greek audience would have perceived the role of the Chorus and then how the role of the Chorus is perceived today by a 20th century and examine the key differences in the two different sets of perceptions. Finally, I will look at the importance of the role of the Chorus to a 20th century audience and a Greek audience respectively.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Chorus in the play Oedipus has three basic functions. Firstly, to act as bystanders throughout the play, observingRead MoreThe During The Mid 20th Century1657 Words   |  7 Pagesspate of transformation that started during the mid 20th century is: how can the history of the mid 1900s be construed in one, single, wholly encompassing idea? The past 70 years since the end of World War II have seen momentous changes to numerous countries all around the world. Each country have experienced developments, both negative and positive, to the social, political, and economic state of themselves. The history of the later twentieth century can be defined with the idea of reformation. These

The New Testament Times Free Essays

The Jewish religious world is considered to be one of the major themes during the New Testament times. In order to fully understand the New Testament, one must have a clearer understanding of what are the possible similarities or possible differences between the Jewish religious world and non-Jewish religious world during the time of Christ. The core focus during the instant of the Old Testament was the law and the covenant, but during the time of the New Testament, it was Jesus Christ. We will write a custom essay sample on The New Testament Times or any similar topic only for you Order Now Let us first consider the non-Jewish religious world as the Christian world. The main similarity between the Jews and the non-Jew, particularly the Christians, is that they believed in the same God and both groups have acknowledged the authority of the Old Testament. However, one of the main differences between the Jews and the Christians lies in each cluster’s perception of the â€Å"messiah†. It has been said that long before the time of Jesus Christ, most Jews have already hoped for the coming of the â€Å"messiah†, a powerful, successful conquering king from the blood lineage of King David. This king is said to be the one who would lead Israel to the peak of glory, with peace and victory all over the state. However, during Christ’s time, his disciples had already acclaimed Him as the â€Å"Messiah†. Consequently, Christians regarded the â€Å"messiah† as their means of spiritual salvation because of Christ’s nature as Son of God. Contrasting to what the Jews have believed, Christ had not lived to be a great political figure but a sacrificing, crucified individual who made radical statements, some of which is contradictory with the Jewish religious world. These radical statements lead to the acceptance of Gentiles or non-Jews into the community. Jesus taught that the basis for God’s acceptance is faith. The church embraces Jews and non-Jews alike. Conflicting with the idea, the Pharisees believed that God is particular with obedience of the law from the Old Testament. They supposed that the practice of high moral ideas will make them rightfully religious. Thus, they considered themselves as holier than non-Pharisees. During the New Testament times, Christianity spread to Asia Minor and Greece. The Jews also spread and had large populations in cities around the world. With the Christians and the Jews compared and contrasted, let us now consider the non-Jewish religious world as the Greco-Roman religious world, also during the same period. One great difference between the Jewish religious world and the Greco-Roman religious world is the number of gods in which each religious world recognizes. The Jews believed in only one God, the same God of the Christians. However, the Greek and the Romans have venerated a number of deities. The Greek and Roman religion is said to have merged during the time of the New Testament. This resulted to different cults with one god or goddess being patronized. Contradictory with the high moral standards of the Jewish religious world, these cults are said to conduct festivals in honor of their god or goddess in which they engage in â€Å"immoral† activities. The Cult of Attis, as an example, involves many orgies. Another example is the Cult of Bacchus in which its followers, during the festive days, engage in drunken frenzies to commemorate the gift of life. Reference: Grolier Encyclopedia of Knowledge. Vol. 3. USA: Grolier Incorporated. 2002. pp.102-106 Key Elements of the Background to the New Testament.   Available: May 6, 2006    How to cite The New Testament Times, Essay examples

Measuring Effectiveness of Customer Relationship Management Strategies in Achieving Customer Loyal Essay Example

Measuring Effectiveness of Customer Relationship Management Strategies in Achieving Customer Loyal Essay Management strategies in achieving customer loyalty A Case Based Study of Nandos UK (Kings Cross Branch) Introduction:Businesses has grown on fast pace in last few decades. This rapid growth in business ha snot only increased the competition but also provided the customers to choose from the products . increased competition and market uncertainty has left organization to think the ways to retain and attract more and more customers. Wining the heats and minds of customers is now the ultimate goals of much organization to earn profitability. Kicaid, 2003) It is because organizations know a satisfied customer can refer many new customers to them with no cost of marketing. Customer relationship Management is concept of delivering best customer services in order to retain customers for long time in other words customer relationship management is name of customer satisfaction that makes customer to buy again and again from same organization. Customer relationship is built and maintained th rough relationship strategies utilizing latest IT concepts that help in delivering better customer services. Increased used of internet and computers has forced organization to invest in IT based applications to not only facilitate their customers but also to use IT application to help customers serve in better way. (Gummesson, 2002) â€Å"CRM is an IT the outcomes of which optimize profitability, revenue and customer satisfaction by organizing around customer segments, fostering customer-satisfying behaviours and implementing customer-centric processes†. (Peelan. 2003) Fig (1. 1) CRM Growth trends According to Gartner survey significant growth in spending on CRM in past few years CRM software related investments were $7. 8 billion in 2008 with 14. 4 % increase from previous year. This healthy trend is expected to reach $13. 3 billion by year 2012. The investors remained positive despite economic meltdown Problem Statement;- Achieving customer? s loyalty is long term thing and effects of implementing CRM strategy is not tangible. So it is complex task to effectively measure the Effectiveness of CRM strategy and customer loyalty. We will write a custom essay sample on Measuring Effectiveness of Customer Relationship Management Strategies in Achieving Customer Loyal specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Measuring Effectiveness of Customer Relationship Management Strategies in Achieving Customer Loyal specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Measuring Effectiveness of Customer Relationship Management Strategies in Achieving Customer Loyal specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Complexity exist when evaluating intangible benefits like loyalty of customer, quality of service, enhancement of value, processes effectiveness, innovation of operation, improving the services Effectiveness of processes, innovation of operation, service improvement, competitiveness, trust, and efficiency etc (Peelan,2003) The most widely used and popular methods for investment evaluations are accounting and financial methods which only depends upon cash flow and counting the customer inflow . These are only suitable for limited type of evaluation of business performance. These accounting methods cannot be effectively used in evaluating investment which is expected to gain benefits in intangible and indirect form. (Righby Landigham, 2004) By evaluating effectiveness of crm strategy a business can be improved on the bases of results and necessary changes can be adopted . CRM implementation also enable customer services department to perform effectively according to their expectation. According to Customer Think Corporation, 68 % of customers leave their seller due to bad customer service experience. So the importance of CRM and its performance evaluation cannot be done/This Poor development Of Marketing Performance measurement is due to complexity in measuring and assessing results from implementing marketing strategies. Especially it is difficult to elaborate impacts on customers of specific strategy (Hanssens, 1999) Objectives:(1) To Critically evaluate theory of CRM strategies and its role in achieving customer loyalty (2) To Analyze current CRM strategies adopted by Nandos UK (3) Evaluation of effectiveness of CRM strategies adopted by Nandos UK (4) To Provide recommendation for effectively implementation of CRM effectiveness measurement Rational Business: The proposed research aims to analyse and assess the impact of CRM in the efficient functioning of the businesses, thus delivering exceptional customer services to its existing and potential customers. It is anticipated that the possible outcome of the proposed study will create a positive business environment by enhancing customer satisfaction and creating further customer service improvement activities and achieving customer loyalty. Academic: The area of the proposed research is CRM. It is an information technology industry term for methodologies and software. This term is used as methodology in IT and software technology, all customer relationship is dealt with the help of internet in an organised way by the enterprise. Using the proposed methodology or looking at it critically might be helpful for students doing research in the similar fields in the future. Literature review: This chapter consist of theories, ideas and concept of different authors, which will support the consider topic, because CRM is very important for the attraction of customer towards organisation. If CRM of the company is improve, then more customers will come as compare to the other competitors. By this way the relationship between organisation and customers maintain. We can say that CRM is the important factor of customer relationship. That CRM is the key to strategic competition needed to keep the focus on customer needs and for a face to face with the customers throughout the organization† (Lin and Su, 2003) Different authors define CRM with different way, in which some have similar concept but different words, as well as some have different concept, some of them are in the following: According to Wilson et, al. (2002 ) that CRM is a technical support and rational tool as well as a set of different skills, process, and different technologies, which help the organisation in making planning? for the all channels of attracting customers, and these all channels have very high influence on each other? s as well as high attraction with each others. On the other hand O? Mulley and Mitussis (2002) say that CRM is very beneficial and persuasive. On the other hand Olsen states that mostly companies show loyalty for the satisfaction of the customers as well as making different kind of strategies and improving company/organisation performance. All techniques and skills are used for the satisfaction of organisation, because customers are the basics units of business. The skills, rules and regulations are according to the choice as well as need and want of customers. According to the Lin and Sue (2003) that component if CRM is exceptionally vital for the understanding of relationship of the customer? s questions, complains as well as practice of the business. The factors of the CRM is basically related to the activity of organisation and customers contacts, the contacts may be customers complains or feedback. On the other hand technologies play very important rule in the CRM, because technology used in the system as a facility in CRM for customer satisfaction. The development of CRM is not new for the organisation, but they are developing system from the beginning According to Payne (2006) the CRM of old age was engage same like the modern, but the difference was only technology. But the difference is that the modern strategy is according to the modern customers marketing strategy, because to make easy the approach of customers to the organisation. Wilson et, al. (2002)â€Å"The assumptions of customers in CRM, is not different from the transactions between company and customers† this basically means that customers have direct relationship with customers, which require the organisation. The trust of customers essential for the success of organisation, therefore they need clear vision about the organisation policies, and offers etc, so for this purpose organisation need to well define about every product as well as develop ethical qualities must be highlighted. The idea of wine shows that CRM is very close to the characterization of CRM (business strategy) which states â€Å"The customer service needs to receive the status of high priority in the organisational environment†. CRM is significant from the usiness point of view, because it will make people mind clear for the business; in simple it will give simple and clear vision to customers about the services, products, and customers strategy. By this way company will keep long term relationship with customers. In term of business strategy CRM we can say that it is section of the market and competitive advantages by increasing the trust and satisfaction of the customers or client is hard to evaluate. It is a co mplex strategy, because of the different behaviours of he people (Roger, 2003). According to O? Malley and Mitussus (2003) in fact the customers are relatively new to the marketing agent that controlling in mass market which directed to strategic considerations relationship. This is essential for the every organisation to understand the strategy of the CRM. According to Winter (2001) that every business strategy must be in relation to what customers tastes. Bellow given three metrics are important for observation of CRM in relation to marketing strategy (Li and Croteau 2003). 1) Customers retention (2) Customer satisfaction (3) Customer profitability These play key role in the CRM, but the adaptation of these are possible only by the help of higher management presented as essential for execution with success of Customer relationship management. If, not take serious in organisation then this will affect the whole organisation, which cause the resistance of customers. According to Cro teau and Li, (2003) that knowledge management also affect the impact of CRM. According to the (McKenna, 1993) stated that a strong CRM strategy should be effectively plan which keep accountability of needs and opinion of the customers, keeping in mind the time and the length of their relationship with oragnization (Ahn, 2003) satisfying customers needs are the key purpose of developing the CRM strategy. The technological system of CRM is very important in collecting information from the customers about the organisation (oragnization) and same is conveying of information to the customers about the sale, new products and movement of the market. (Reicheld, 1993). Oragnization also improve strategy with help of customers complains and feedback. On the basis of customers information oragnization improve the relations with customers (Reicheld 1993). Methodology: This section explains the research ideology, concept and method applied, integrated with a data overview, essential for deriving the final conclusions of the research study. Research Philosophy: There are two principal philosophies in the research process that are dealt with. Either the optimistic approach based on the concept of objectivity and scientific method, where approximation can be generalized and truly emulate the real phenomena. Saunders et al. (2000)stated that, the researcher presume the task of an objective, independent examine and will be supported by methodology which will allow imitation and generalisation of the data. Or In contrast, phenomenologist philosophy argues that the difficulty of phenomenon, which can be applied to the social and the business world, cannot be concentrated to generalisations. Indeed, ideas and situations influenced by individuals and other factors are all unique, and as such need to be analysed for gaining the clearer picture behind them. Thus, as discussed by Wilson (1999), this view can be said to be the basis of interpretative research, where social reality is explored in its natural settings. The two philosophies are not fundamentally mutually exclusive In spite of being peculiar and seen as to be adapted for individual channels of research. The rank taken in research is dependent on the nature of the question to be explored. In order to reflect the most persistent and compelling reality, a distinct study on the flexibility is needed. Besides, as Saunders et al. 2000) argue, management-related research can be in practice a mixture of both philosophies. In this research, phenomenological philosophy will be adopted as it aims to answer research questions that are highlight in a social atmosphere, based on opinions, views and the assessment of industry experts and customers. Research Approach: There are three types of research strategy Inductive v/s deductive, qualitative v/s quantities and cross sectional v/s longit udinal. Mixed approach will be adopted in the research. The Qualitative research tools containing unstructured interview questioners which is design for collecting data material and research to meet the objective in finding answer for research questions. The Quantitative research tool contain of self designed questionnaires that be sanded through using the email or by post to prospective respondent. Research Strategy: The strategy is sensible base that contracts the way of answers the research questions of the study and present it like a plan which include objectives as well as data sources and takes into accounts the limitation that may occur in growth of the research study. So according to my result I will use mixture of research techniques to attain my required objective, for secondary and primary research so I m using the mixture of quantitative and qualitative techniques. Data collection method: A choice of methods of research will be adopted in proposed study. Executive form Nandos UK would be personally contacted and through the internet to request for the related information via emails. Questionnaires would be sent to the managers of different branches and be requested to fill in, which would certainly help in study. My study will be a combination of questionnaire, interviews, direct observation, physical artefact and discussions. Because it is entail for the development of a conceptual and theoretical structure prior to apply any research instrument. Though data collecting qualitatively do not help in a huge way for theory building but it is helpful in concept of the theory with more confidence. As a result it is a combination of both qualitative and quantitative approach. In my study, I will try to use theory as a basis and channel. Each tool, method or technique has its own strengths and weaknesses. As a result it can be said that research methods and strategies are not isolated from each other. So, I can use mixture of research techniques. To achieve my desired objectives I will be using a mix of qualitative and quantitative technique, which involves both secondary and primary research. Data source: keeping research Objective in mind secondary data will be collect throughout internet, journals and publication etc. I will try to collecting secondary data from all resources of non human. I will be using online database, journals and attain books. Sample selection and Sample size: Considering random sampling which consists on the selection of samples to generalise the findings, over a broader population. 15-20 samples will be used in the proposed research this will help to develops in claims and give technique to improve theories to clarify the population characteristics. In view of both type of purposive sampling focused. Qualitative sampling is considered as best method to apply in current research strategy. This strategy allow to me to choose the persons and data obtainable to meet the objectives. Sample method: According to my research study I will be implement the method of purposive sampling. For my research the non-probability sampling is chosen because it is based on achievement and awareness of certain situation. Sampling follows the qualitative research approach since it merge with objective of responding to study query and don? t Conway the outcomes into statistical generality. It was also helpful in quick manner to achieve a precise target sample. Data analysis: In context of proposed study, data analysis is important because the information collected is both quantitative and qualitative. The data collected will be statistically analysed using manual methods, easy tabulation and statistic like indicator of average or frequency count in the form of table and figure will be presented. Ethical Issues: In ethical issue involve conduct surveys the research activity is vital importance to judge the ethical implication. The reason of importance that proficient societies have urbanized code of ethics to cover-up range of proficient issues surrounding research activities in this situation of proposed study i will be need to ethical approval from Nandos UK. Formal permission will be required prior to arrange data collection and all necessary caution will be taken to make sure respect for participant because independent agent. To avoid plagiarism, I will be very careful while using any other person? s idea opinion or different peoples written or spoken words. Any drawings, graphs, statistics, facts or any pieces of information which is not ordinary information, if I want to use other work I will give credit to that person by quoting his name and giving proper reference to it. Credibility and Validity: The credibility of results arises in a particular manner being a qualitative research. Questioned by scientific research, the process of gathering and analysing the data, as well as the kind of information, needs to reflect consistency and accuracy. To support this research study, the previously discussed methods and approach were considered essential to achieve the research findings. Reliability: In terms of reliability, the author of this study affirms that the results would relatively be the same if administered on different occasions by other researchers as long as the sampling is taken from the same area. In this sense if the study were to take place with an emphasis on Nandos UK? customers. Generalizability: As this study is generalizable to all other organization working in similar sector. However, some limitation to the proposed study is that the study will be carried out only in the Nandos specifically Kings cross branch. Therefore the findings can be applied universally if consider. Data Access: To study the phenomenon of research question and to answer them a mixture of two types of information was required which is primary and secondary. In this way the primary data consist of the statistics of survey-questionnaires implemented on economy class traveller. This strategy was selected to optimize the sampling group information, which helps to form opinions about the organization regarding quality performance including the reviews from the customers about the quality of service and their effectiveness in Customer Relationship Management. Issues such as contentment and devotedness will be needed to evaluate the previous information. The survey questionnaire model will help researchers to maintain a list of concern issues and standardised questions for the sampling group, in order to make comparison and achieve consistent findings. Ultimately the survey questionnaire will be determined on collecting qualitative data on this customer group? s attitude and behaviours. (Sunders et, al. 2000) argues that the tools are used in descriptive studies as this proposed study. The main purpose of this dissertation is to identify the research questions and solutions to the questions. The survey questionnaire mock-up allowed the researcher to have an arranged list of issues and areas to cover as standardised questions for the sample group, in order to compare all the samples and achieve consistent findings. Mainly this survey questionnaire will be focused on collection of qualitative data on this customer group? s attitude and behaviours. Quantitatively, these meanings and findings will be measured so as to reach a consistent consensus of the data and prove the point taken as the research problem of the dissertation. Whereas, the secondary data comprises mainly narrative information. This encompasses the literature research carried on CRM, and its functions to achieve consumer loyalty; it also accompanies magazines, journals, newspapers relevant research studies. Timetable and special resources required In order to accomplish the proposed project in the given time available the following time table is prepared as a critical path depicting each stage of the study in relation to the time frame in weeks Tasks Week One Week Tow Week Three Week Four Week Fifth Week Sixth Week Seventh Week Eight Week Nine Week Ten Week Eleven Twelve Problem classification Literature Review Research Methodology Data compilation Data examination Writing up draft Editing closing Documentation Binding of document Budget: As discussed above in methodology about collection of data and interviewing individuals, will cost a bit of money which is listed below. Measuring Effectiveness of Customer Relationship Management Strategies in Achieving Customer Loyal Essay Example Measuring Effectiveness of Customer Relationship Management Strategies in Achieving Customer Loyal Essay Management strategies in achieving customer loyalty A Case Based Study of Nandos UK (Kings Cross Branch) Introduction:Businesses has grown on fast pace in last few decades. This rapid growth in business ha snot only increased the competition but also provided the customers to choose from the products . increased competition and market uncertainty has left organization to think the ways to retain and attract more and more customers. Wining the heats and minds of customers is now the ultimate goals of much organization to earn profitability. Kicaid, 2003) It is because organizations know a satisfied customer can refer many new customers to them with no cost of marketing. Customer relationship Management is concept of delivering best customer services in order to retain customers for long time in other words customer relationship management is name of customer satisfaction that makes customer to buy again and again from same organization. Customer relationship is built and maintained th rough relationship strategies utilizing latest IT concepts that help in delivering better customer services. Increased used of internet and computers has forced organization to invest in IT based applications to not only facilitate their customers but also to use IT application to help customers serve in better way. (Gummesson, 2002) â€Å"CRM is an IT the outcomes of which optimize profitability, revenue and customer satisfaction by organizing around customer segments, fostering customer-satisfying behaviours and implementing customer-centric processes†. (Peelan. 2003) Fig (1. 1) CRM Growth trends According to Gartner survey significant growth in spending on CRM in past few years CRM software related investments were $7. 8 billion in 2008 with 14. 4 % increase from previous year. This healthy trend is expected to reach $13. 3 billion by year 2012. The investors remained positive despite economic meltdown Problem Statement;- Achieving customer? s loyalty is long term thing and effects of implementing CRM strategy is not tangible. So it is complex task to effectively measure the Effectiveness of CRM strategy and customer loyalty. We will write a custom essay sample on Measuring Effectiveness of Customer Relationship Management Strategies in Achieving Customer Loyal specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Measuring Effectiveness of Customer Relationship Management Strategies in Achieving Customer Loyal specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Measuring Effectiveness of Customer Relationship Management Strategies in Achieving Customer Loyal specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Complexity exist when evaluating intangible benefits like loyalty of customer, quality of service, enhancement of value, processes effectiveness, innovation of operation, improving the services Effectiveness of processes, innovation of operation, service improvement, competitiveness, trust, and efficiency etc (Peelan,2003) The most widely used and popular methods for investment evaluations are accounting and financial methods which only depends upon cash flow and counting the customer inflow . These are only suitable for limited type of evaluation of business performance. These accounting methods cannot be effectively used in evaluating investment which is expected to gain benefits in intangible and indirect form. (Righby Landigham, 2004) By evaluating effectiveness of crm strategy a business can be improved on the bases of results and necessary changes can be adopted . CRM implementation also enable customer services department to perform effectively according to their expectation. According to Customer Think Corporation, 68 % of customers leave their seller due to bad customer service experience. So the importance of CRM and its performance evaluation cannot be done/This Poor development Of Marketing Performance measurement is due to complexity in measuring and assessing results from implementing marketing strategies. Especially it is difficult to elaborate impacts on customers of specific strategy (Hanssens, 1999) Objectives:(1) To Critically evaluate theory of CRM strategies and its role in achieving customer loyalty (2) To Analyze current CRM strategies adopted by Nandos UK (3) Evaluation of effectiveness of CRM strategies adopted by Nandos UK (4) To Provide recommendation for effectively implementation of CRM effectiveness measurement Rational Business: The proposed research aims to analyse and assess the impact of CRM in the efficient functioning of the businesses, thus delivering exceptional customer services to its existing and potential customers. It is anticipated that the possible outcome of the proposed study will create a positive business environment by enhancing customer satisfaction and creating further customer service improvement activities and achieving customer loyalty. Academic: The area of the proposed research is CRM. It is an information technology industry term for methodologies and software. This term is used as methodology in IT and software technology, all customer relationship is dealt with the help of internet in an organised way by the enterprise. Using the proposed methodology or looking at it critically might be helpful for students doing research in the similar fields in the future. Literature review: This chapter consist of theories, ideas and concept of different authors, which will support the consider topic, because CRM is very important for the attraction of customer towards organisation. If CRM of the company is improve, then more customers will come as compare to the other competitors. By this way the relationship between organisation and customers maintain. We can say that CRM is the important factor of customer relationship. That CRM is the key to strategic competition needed to keep the focus on customer needs and for a face to face with the customers throughout the organization† (Lin and Su, 2003) Different authors define CRM with different way, in which some have similar concept but different words, as well as some have different concept, some of them are in the following: According to Wilson et, al. (2002 ) that CRM is a technical support and rational tool as well as a set of different skills, process, and different technologies, which help the organisation in making planning? for the all channels of attracting customers, and these all channels have very high influence on each other? s as well as high attraction with each others. On the other hand O? Mulley and Mitussis (2002) say that CRM is very beneficial and persuasive. On the other hand Olsen states that mostly companies show loyalty for the satisfaction of the customers as well as making different kind of strategies and improving company/organisation performance. All techniques and skills are used for the satisfaction of organisation, because customers are the basics units of business. The skills, rules and regulations are according to the choice as well as need and want of customers. According to the Lin and Sue (2003) that component if CRM is exceptionally vital for the understanding of relationship of the customer? s questions, complains as well as practice of the business. The factors of the CRM is basically related to the activity of organisation and customers contacts, the contacts may be customers complains or feedback. On the other hand technologies play very important rule in the CRM, because technology used in the system as a facility in CRM for customer satisfaction. The development of CRM is not new for the organisation, but they are developing system from the beginning According to Payne (2006) the CRM of old age was engage same like the modern, but the difference was only technology. But the difference is that the modern strategy is according to the modern customers marketing strategy, because to make easy the approach of customers to the organisation. Wilson et, al. (2002)â€Å"The assumptions of customers in CRM, is not different from the transactions between company and customers† this basically means that customers have direct relationship with customers, which require the organisation. The trust of customers essential for the success of organisation, therefore they need clear vision about the organisation policies, and offers etc, so for this purpose organisation need to well define about every product as well as develop ethical qualities must be highlighted. The idea of wine shows that CRM is very close to the characterization of CRM (business strategy) which states â€Å"The customer service needs to receive the status of high priority in the organisational environment†. CRM is significant from the usiness point of view, because it will make people mind clear for the business; in simple it will give simple and clear vision to customers about the services, products, and customers strategy. By this way company will keep long term relationship with customers. In term of business strategy CRM we can say that it is section of the market and competitive advantages by increasing the trust and satisfaction of the customers or client is hard to evaluate. It is a co mplex strategy, because of the different behaviours of he people (Roger, 2003). According to O? Malley and Mitussus (2003) in fact the customers are relatively new to the marketing agent that controlling in mass market which directed to strategic considerations relationship. This is essential for the every organisation to understand the strategy of the CRM. According to Winter (2001) that every business strategy must be in relation to what customers tastes. Bellow given three metrics are important for observation of CRM in relation to marketing strategy (Li and Croteau 2003). 1) Customers retention (2) Customer satisfaction (3) Customer profitability These play key role in the CRM, but the adaptation of these are possible only by the help of higher management presented as essential for execution with success of Customer relationship management. If, not take serious in organisation then this will affect the whole organisation, which cause the resistance of customers. According to Cro teau and Li, (2003) that knowledge management also affect the impact of CRM. According to the (McKenna, 1993) stated that a strong CRM strategy should be effectively plan which keep accountability of needs and opinion of the customers, keeping in mind the time and the length of their relationship with oragnization (Ahn, 2003) satisfying customers needs are the key purpose of developing the CRM strategy. The technological system of CRM is very important in collecting information from the customers about the organisation (oragnization) and same is conveying of information to the customers about the sale, new products and movement of the market. (Reicheld, 1993). Oragnization also improve strategy with help of customers complains and feedback. On the basis of customers information oragnization improve the relations with customers (Reicheld 1993). Methodology: This section explains the research ideology, concept and method applied, integrated with a data overview, essential for deriving the final conclusions of the research study. Research Philosophy: There are two principal philosophies in the research process that are dealt with. Either the optimistic approach based on the concept of objectivity and scientific method, where approximation can be generalized and truly emulate the real phenomena. Saunders et al. (2000)stated that, the researcher presume the task of an objective, independent examine and will be supported by methodology which will allow imitation and generalisation of the data. Or In contrast, phenomenologist philosophy argues that the difficulty of phenomenon, which can be applied to the social and the business world, cannot be concentrated to generalisations. Indeed, ideas and situations influenced by individuals and other factors are all unique, and as such need to be analysed for gaining the clearer picture behind them. Thus, as discussed by Wilson (1999), this view can be said to be the basis of interpretative research, where social reality is explored in its natural settings. The two philosophies are not fundamentally mutually exclusive In spite of being peculiar and seen as to be adapted for individual channels of research. The rank taken in research is dependent on the nature of the question to be explored. In order to reflect the most persistent and compelling reality, a distinct study on the flexibility is needed. Besides, as Saunders et al. 2000) argue, management-related research can be in practice a mixture of both philosophies. In this research, phenomenological philosophy will be adopted as it aims to answer research questions that are highlight in a social atmosphere, based on opinions, views and the assessment of industry experts and customers. Research Approach: There are three types of research strategy Inductive v/s deductive, qualitative v/s quantities and cross sectional v/s longit udinal. Mixed approach will be adopted in the research. The Qualitative research tools containing unstructured interview questioners which is design for collecting data material and research to meet the objective in finding answer for research questions. The Quantitative research tool contain of self designed questionnaires that be sanded through using the email or by post to prospective respondent. Research Strategy: The strategy is sensible base that contracts the way of answers the research questions of the study and present it like a plan which include objectives as well as data sources and takes into accounts the limitation that may occur in growth of the research study. So according to my result I will use mixture of research techniques to attain my required objective, for secondary and primary research so I m using the mixture of quantitative and qualitative techniques. Data collection method: A choice of methods of research will be adopted in proposed study. Executive form Nandos UK would be personally contacted and through the internet to request for the related information via emails. Questionnaires would be sent to the managers of different branches and be requested to fill in, which would certainly help in study. My study will be a combination of questionnaire, interviews, direct observation, physical artefact and discussions. Because it is entail for the development of a conceptual and theoretical structure prior to apply any research instrument. Though data collecting qualitatively do not help in a huge way for theory building but it is helpful in concept of the theory with more confidence. As a result it is a combination of both qualitative and quantitative approach. In my study, I will try to use theory as a basis and channel. Each tool, method or technique has its own strengths and weaknesses. As a result it can be said that research methods and strategies are not isolated from each other. So, I can use mixture of research techniques. To achieve my desired objectives I will be using a mix of qualitative and quantitative technique, which involves both secondary and primary research. Data source: keeping research Objective in mind secondary data will be collect throughout internet, journals and publication etc. I will try to collecting secondary data from all resources of non human. I will be using online database, journals and attain books. Sample selection and Sample size: Considering random sampling which consists on the selection of samples to generalise the findings, over a broader population. 15-20 samples will be used in the proposed research this will help to develops in claims and give technique to improve theories to clarify the population characteristics. In view of both type of purposive sampling focused. Qualitative sampling is considered as best method to apply in current research strategy. This strategy allow to me to choose the persons and data obtainable to meet the objectives. Sample method: According to my research study I will be implement the method of purposive sampling. For my research the non-probability sampling is chosen because it is based on achievement and awareness of certain situation. Sampling follows the qualitative research approach since it merge with objective of responding to study query and don? t Conway the outcomes into statistical generality. It was also helpful in quick manner to achieve a precise target sample. Data analysis: In context of proposed study, data analysis is important because the information collected is both quantitative and qualitative. The data collected will be statistically analysed using manual methods, easy tabulation and statistic like indicator of average or frequency count in the form of table and figure will be presented. Ethical Issues: In ethical issue involve conduct surveys the research activity is vital importance to judge the ethical implication. The reason of importance that proficient societies have urbanized code of ethics to cover-up range of proficient issues surrounding research activities in this situation of proposed study i will be need to ethical approval from Nandos UK. Formal permission will be required prior to arrange data collection and all necessary caution will be taken to make sure respect for participant because independent agent. To avoid plagiarism, I will be very careful while using any other person? s idea opinion or different peoples written or spoken words. Any drawings, graphs, statistics, facts or any pieces of information which is not ordinary information, if I want to use other work I will give credit to that person by quoting his name and giving proper reference to it. Credibility and Validity: The credibility of results arises in a particular manner being a qualitative research. Questioned by scientific research, the process of gathering and analysing the data, as well as the kind of information, needs to reflect consistency and accuracy. To support this research study, the previously discussed methods and approach were considered essential to achieve the research findings. Reliability: In terms of reliability, the author of this study affirms that the results would relatively be the same if administered on different occasions by other researchers as long as the sampling is taken from the same area. In this sense if the study were to take place with an emphasis on Nandos UK? customers. Generalizability: As this study is generalizable to all other organization working in similar sector. However, some limitation to the proposed study is that the study will be carried out only in the Nandos specifically Kings cross branch. Therefore the findings can be applied universally if consider. Data Access: To study the phenomenon of research question and to answer them a mixture of two types of information was required which is primary and secondary. In this way the primary data consist of the statistics of survey-questionnaires implemented on economy class traveller. This strategy was selected to optimize the sampling group information, which helps to form opinions about the organization regarding quality performance including the reviews from the customers about the quality of service and their effectiveness in Customer Relationship Management. Issues such as contentment and devotedness will be needed to evaluate the previous information. The survey questionnaire model will help researchers to maintain a list of concern issues and standardised questions for the sampling group, in order to make comparison and achieve consistent findings. Ultimately the survey questionnaire will be determined on collecting qualitative data on this customer group? s attitude and behaviours. (Sunders et, al. 2000) argues that the tools are used in descriptive studies as this proposed study. The main purpose of this dissertation is to identify the research questions and solutions to the questions. The survey questionnaire mock-up allowed the researcher to have an arranged list of issues and areas to cover as standardised questions for the sample group, in order to compare all the samples and achieve consistent findings. Mainly this survey questionnaire will be focused on collection of qualitative data on this customer group? s attitude and behaviours. Quantitatively, these meanings and findings will be measured so as to reach a consistent consensus of the data and prove the point taken as the research problem of the dissertation. Whereas, the secondary data comprises mainly narrative information. This encompasses the literature research carried on CRM, and its functions to achieve consumer loyalty; it also accompanies magazines, journals, newspapers relevant research studies. Timetable and special resources required In order to accomplish the proposed project in the given time available the following time table is prepared as a critical path depicting each stage of the study in relation to the time frame in weeks Tasks Week One Week Tow Week Three Week Four Week Fifth Week Sixth Week Seventh Week Eight Week Nine Week Ten Week Eleven Twelve Problem classification Literature Review Research Methodology Data compilation Data examination Writing up draft Editing closing Documentation Binding of document Budget: As discussed above in methodology about collection of data and interviewing individuals, will cost a bit of money which is listed below.